A Waterford mother is €1000 the richer after winning Beat’s latest quirky comp.

Listeners were asked to snap and share a photo of the Switch It Up graphic with the hashtag #YourNewDailyBeat, which featured on the rear of two Bus Eireann Expressway coaches.

Beat Drive’s Darren Rice called an ecstatic Cliona Mackey from Lemybrien live on air on Friday afternoon to tell her that she had won the grand in cash.

Cliona, who spotted the bus just off the M9 as she and her husband drove towards Waterford city, informed Darren that she plans to splash the cash on a birthday weekend getaway with the family.

The competition swept the South East over the past two weeks to coincide with Beat’s brand-new daily line-up.

Commenting on the promotion, C.E.O. of Beat, Gabrielle Cummins, said: “We wanted to increase awareness on air, on social and on the street. The reaction has been really positive; we’re confident more people have been sampling Beat and like what they hear as we grow our audience further over the next twelve months.”

Sponsorship & Promotions manager, Dave Shaw, offered his congratulations to Cliona, before adding: “#YourNewDailyBeat marks the most significant daily line up change since Beat began nearly 16 years ago. And what better way to celebrate than by giving one lucky listener a grand in cash?!”

The competition finale coincides with the latest JNLR Ipsos MRBI results, which show that Beat continues to dominate radio listening across the five counties of the South East.

149,000 adults now tune in to Beat weekly. The regional station has also seen record audiences at weekends in the latest audience figures:

* Old Skool Sunday with Pete Windle now reaches a record 52,000 people every Sunday.

* The Sunday Grill with Orla Rapple has reached a new high of 29,000 listeners each weekend

* The Big Saturday has witnessed a 49% year-on-year growth in listenership.

* Meanwhile, The Tweet Chart on Saturday mornings has increased its audience by 45% since January 2018.

* Beat Breakfast has built on its strong audience with 43,000 people listening in each morning.

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