More people are listening to Irish radio every day, according to the latest JNLR figures published today.
Despite the fact that listeners have more options than ever before, radio continues to dominate with 3.1 million tuning in each day, up 14,000 from this time last year.
Listeners tune in on average for over 4 hours per day and radio’s share of audio listening among all adults equates to a massive 87.6%.
Beat 102-103 is playing its part in connecting with ears all over the South East. The regional station has seen increases across the board in the latest JNLR figures:
• Daily Reach has increased from 95,000 to 98,000 since last year.
• Weekly Reach has increased by 7% year-on-year with Beat now reaching 159,000 people in the South East every week.
• Beat has also seen increases in the last twelve months in the station's Market Share and Average Quarter Hour.
• Three out of every four people in the South East aged between 15 and 34 listen to Beat every week.
• Beat Breakfast has increased its audience by 11% year-on-year, Beat at Work is up 12%, Beat's Big Lunch up 17%, and Old Skool Sunday has increased its audience by 32%, bringing it to a record high of 49,000 listeners.
Beat’s Head of Station Sound Niall Power says “We're thrilled to see more people across the country listening to radio every day, and in particular, the increases across the board on Beat compared with this time last year. We're constantly tweaking the on-air sound based on feedback from our valued listeners, and we support this with massive events all year round and a strong online and social product. I'm particularly happy to see successive increases in the last two books in our evening programming, The Takeover - it's great to see younger listeners coming back to radio in the evenings."
The joint national listenership research conducted by Ipsos MRBI covers the 12 month period October 2016 to September 2017 and involves nearly 17,000 respondents annually; making it one of the most extensive research pieces in the country.
Storm Ophelia was the most powerful storm to ever hit Ireland & in doing so it highlighted the most powerful media in Ireland – Radio. The reality is that when the Government needed to activate an emergency weather warning alert, they chose every radio station in Ireland to broadcast that all important announcement. Why? Because they knew radio was the best way to reach as many people as possible; efficiently and immediately.
For this important event, along with FM broadcasting, every radio station in Ireland also utilised their many multi platforms to highlight the emergency alert. This aptly demonstrated the powerful way in which radio stations’ FM and online platforms can work simultaneously to get an important message across to people living all over the country; urban or rural, man or woman, twenty something to fortysomething – they received this key message from their radio station of choice.
Chairperson of #Choose Radio, a group which represents all of the Irish radio industry’s sales houses, Gabrielle Cummins says “We saw first-hand with the recent horrendous weather conditions just how effective our medium can be when we work together and use all of our platforms to their maximum potential, to succinctly inform our large audience. As a collective, when we have an important message to get across, people will hear it and that’s a really powerful tool."
For more information on the latest radio listenership figures, check out chooseradio.ie
