The Cadbury Supporter & A Half campaign has launched an exciting new initiative for women, the 'FAI Cadbury Kick Fit' programme.
Its primary aim is to raise awareness and encourage participation in senior women’s football in Ireland.
FAI Cadbury Kick Fit is a joint initiative targeting 20 Grassroots clubs across Ireland, including Tipperary, aiming to encourage the participation of 600 women.
BTS of the official launch of the new FAI Cadbury Kick Fit programme which aims to raise awareness and encourage participation in women’s football around the country ⚽️
Want to find out more, please see - (cont) https://t.co/16DRyFOoRP pic.twitter.com/pYLFtE3UIC
— Cadbury Ireland (@CadburyIreland) May 24, 2023
Managed by each club and supported by FAI Development Officers and FAI Women’s Football Programme Coordinators, the pilot programme will run for eight weeks this summer, aiming to encourage fitness and create social groups and encourage club recruitment.
Ireland Women’s National Team captain, Katie McCabe, is a Cadbury ambassador and has welcomed the exciting programme.
Speaking at the launch, she said: “Women’s football is seeing huge support at the moment due to our team qualifying for the World Cup for the first time, but myself and my teammates began at our grassroots clubs where the passion, drive and encouragement I received is where I found my passion for this sport.
"Cadbury are supporting us as national players while also ensuring a spotlight is put on grassroots football to drive participation in the sport. I encourage everyone to get into their local club and simply start kicking a ball.”
Katie McCabe, Cadbury ambassador
Cadbury Supporter & A Half has directly supported women in football, from grassroots to senior level, since the partnership with FAI began in 2021.
Speaking about the initiative Managing Director of Mondelez Ireland, Eoin Kellett said: "Cadbury Supporter & A Half continues to see Cadbury Ireland take an active role in the FAI’s strategy to raise awareness and grow the women’s game in Ireland through acts of generosity, which is synonymous with the brand.
"Our support of over 30 clubs since the partnership began, shows how much we want to play our part in driving participation and with FAI Cadbury Kick Fit we aim to encourage even more grassroots clubs to become involved. It is a fantastic year for women’s football and we will continue to promote and support all those who want to take part."
You can become A Supporter & A Half by purchasing a Cadbury product and helping teams to recruit coaches, players, volunteers and club stalwarts.
A total of 8 Grassroots clubs from Tipperary, Dublin, Wicklow, Kildare, Cork, Limerick, Kerry, and Clare, registered with the FAI Club Mark programme with a senior women’s team, will be randomly selected for direct support.
This prize will include advertising, media and PR to the value of €3,000 per club to run a recruitment drive in their area and help grow their women’s teams for the future. For more information on Supporter & A Half see cadbury.ie/supporter or follow the conversation at @CadburyIreland.
Keep up to date with all the latest sports news on our website beat102103.com.
