Amazon One which is the company's biometric department is launching at Colorado's Red Rocks Amphitheatre as part of a partnership with ticketing firm AXS.
Gig goers will now be able to scan their palm in place of a physical ticket.
It is the first time palm reading technology has been deployed outside of Amazon and Whole Food stores.
More AXS ticketed venues are expected to have the technology in the US soon.
Amazon is trying to make the technology more convenient than regular contactless cards and QR codes, but numerous privacy experts have expressed scepticism towards the technology as it gives Amazon more insight into customers' shopping habits and hobbies.
Amazon is currently trying to encourage sign-ups in the US by offering $10 for a palm print.
Photo by Juan Pablo Serrano Arenas from Pexels
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