Twitter is making a play to dominate even more of your time by streaming live video around the clock.

Twitter COO and CFO Anthony Noto has said that the company planned to broadcast video content covering news, sports, and entertainment 24 hours a day, seven days a week.

Noto didn’t say when Twitter would start broadcasting around the clock, specifying that it would take some time for the company to ramp up to that point, but he said that it was currently working on an array of programs to fill up this new always-on Twitter TV.

“We’re working on many, many things, there’s a lot in the pipeline.”


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