Tinder has announced it will begin testing a new service called Tinder Gold in select markets, aimed at increasing the number of paying users for its popular dating app.
With Tinder Gold, which will be an upgrade available to both existing Tinder Plus subscribers as well as free users, users will have a direct way to see all those who have already swiped right on their profile, through a new feature, “Likes You.”
The company will initially test the service in Argentina, Australia, Canada, and Mexico, with Irish users also receiving a notification that they can expect the service in the next week.
Tinder is also not detailing the pricing for the upgrade, as it will test a number of different price points, in order to see what users feel comfortable paying.
However, for existing Tinder Plus subscribers, it will only be a small additional fee beyond what they’re already paying.
Free Tinder users can also choose to upgrade to Tinder Gold, which will include all the features currently available in Tinder Plus – like rewinding past swipes, browsing matches outside your city, more control over your profile, an ad-free experience, and more.
