Netflix is exploring a mobile-only subscription plan that would cut the membership cost by approximately 50%
The number of people who use mobile devices as a primary option to stream Netflix is growing worldwide, which makes it no surprise that the company is reportedly testing a new payment plan specifically targeting mobile users.
Phones and tablets now account for 35% of global Netflix signups.
Cameron Johnson, Netflix’s director of product innovation, said in July that 60% of members around the world now open Netflix’s mobile app at least once a month to watch a TV show or movie.
Part of Netflix’s product plan includes creating better tools for mobile users who can now download TV shows for offline viewing.
The company is leaning into customers who want to spend more time on their phones and tablets, and it’s seemingly introducing a cheaper tier specifically for those customers.
