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MOOV HR promises quantumn leap in fitness tracking accuracy

MOOV HR promises quantumn leap in fitness tracking accuracy

When it comes to fitness tracking, steps is no longer enough.

Now it's all about measuring intensity and heart rate, but unfortunately wrist-based wearables are not very accurate.

The MOOV HR promises heart rate monitoring comparable to that of an EKG — the gold standard of heart measurement — by measuring from the forehead instead. Older versions of the MOOV were worn around the ankle or the wrist.

MOOV HR is a sensor in either a forehead sweatband (for most activities) or swim cap. The main sell is that you can pick a workout from the app and get real-time feedback on how you’re performing.

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When synced with the app, HR will show heart rate data both in the beats-per-minute number and as a continuous wave.

“On the wrist there are so many layers of tissue, so when the heart pumps the blood to the area, the signal is noisy,” says MOOV co-founder Nikola Hu.

In contrast, he says, the skin at the temples is much thinner, so it creates a much clearer signal that can be picked up by the sensor in the sweatband or swim cap.

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