Instagram has announced that it’s adding an appointment-booking feature in the “next couple of months.”
The ability to make appointments via Instagram will take on services like Yelp and OpenTable, which offer crowd-sourced reviews and photos from the business before letting users book a visit.
Businesses use Instagram to advertise in a much more visual way, which is helpful for beauty and food industries as those are arguably some of the more popular categories of photos on the platform.
Currently, businesses can only add buttons to their profile that let Instagrammers call them on the phone, send them a message, or get directions so from a business point of view the forthcoming appointment-booking feature will be a big deal!
Advertisement
