Gorillaz, a band in which Damon Albarn, Jamie Hewlett, and their collaborators are represented by animated avatars isn’t your average musical two-piece.
Their upcoming album Humanz will be out on April 28th, and the band is seemingly trying to hit every tech trend before that day comes.
The album rollout has been punctuated by newish, trendy “experiments” in tech.
Gorillaz released new portraits of their avatars in a Facebook photo album, they shared a 360-degree version of the music video for their first single
To top it off, this week the band released an augmented reality app, Users can tour the band’s studio, listen to playlists made by members, and experience some scenes in VR.
The app, called Gorillaz, will also play host to a global listening party, in which users will be invited to listen to the new album simultaneously which the band are calling the event the “largest ever geo-specific listening experience.”