Tech

Google are introducing some new protections to Chrome

Google are introducing some new protections to Chrome

These new protections are part of Google’s ongoing effort to make ad-ridden websites more bearable.

Over the next couple months, the browser will start blocking various types of annoying, unwanted redirects, where a website or ad suddenly loads a new page, either because it’s been hijacked by a bad ad or because it intentionally wants to force visitors to see one.

Google previously announced plans to add an ad blocker to Chrome early next year, too.

Though these new updates aren’t part of that initiative, they serve much the same function, making sure that some of the web’s worst ad offenders don’t frustrate or take advantage of users.

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