Facebook must really like the revenue that it’s getting from ads on the Facebook Messenger home screen, because after a limited beta in Thailand and Australia, the company has decided to roll out the advertising option worldwide.
According to reports, you’ll likely see the flow of your home screen broken up by sponsored ads before the end of 2017.
And just like the ads you see on Facebook itself and Instagram, they’ll be targeted and specific to you.
Aside from the home screen placement, businesses on Messenger can already send sponsored messages to users that have messaged their business previously.
Back in May, Facebook revamped the Messenger home screen to again focus on chat and communication; other features like Games were shifted to different tabs.
