Russian app Prisma launched the ability to apply impressive filters to live Facebook video earlier this month.
On the same day, Facebook revealed its own plans to bring filters to its Live Video feature “soon.”
Facebook is now blocking Prisma’s Live Video access through the company’s APIs, and blaming the fact that Prisma is essentially duplicating functionality.
Facebook has been aggressively targeting competition in the social video sharing space recently.
The social network has lifted many features from Snapchat and implemented them into Instagram and even WhatsApp. Live video filters are just the latest battleground for companies to convince users to stick to their app, and not the cool new competition.
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