Some of the main tourist attractions in the South East will soon be beamed to over 80 million viewers in the US.
Evine Live TV - a major US shopping channel - is broadcasting live from Waterford over the coming week to showcase what the region has to offer.
The crew have visited and filmed various spots across Waterford and will be conducting a live show late at night over 3 days.
Head of Overseas Publicity with Failte Ireland is Ciara Sugure.
"It gives us a great opportunity to showcase Ireland's Ancient East to this viewers. The broadcast includes interviews with Waterford Crystal, the Viking Triangle, Kells, Rock of Cashel, Smithwicks in Kilkenny, and the wonderful thing is the sun has been shining in Waterford.
Waterford looks fantastic since they arrived there two days, and together with ourselves we are just delighted that they have chosen to broadcast here. This is the first time that they are broadcasting from a European destination like this."
