Photo by Rene Asmussen from Pexels
There's been a surge in bookings to rent wedding dresses since Carrie Symonds married British Prime Minister Boris Johnson in a dress she hired for the occasion.
Retailers in the UK have reported a 268% increase since the weekend.
The bride paid £45 to hire the designer dress which would cost £2,900 to buy.
Ciara Crossan from weddingdates.ie says brides here will also follow that trend:
"The trend for renting wedding dresses is something that is emerging - the fact that Carrie Symonds rented hers - I think has really put this in the spotlight"
"I think there has definitely been a surge in renting wedding dresses"