It's reckoned it'll be the busiest day of the year for online dating.
A firm promoting relationships says the number logging on is likely to double.
eHarmony thinks many couples decide to split up at the start of a new year - or want to make life changes.
January 1st-3rd are the three busiest sign-up days of the entire year for the dating website.
The company recently relaunched both its app and website in a bid to get in on the action during this active season for singletons.
The site now has a new compatibility scoring feature and a simpler online questionnaire.
The first weekend of January is traditionally deemed the busiest of the year by most internet dating sites.
Plenty of Fish is also predicting that Sunday, January 1 is going to be the online dating platform's busiest day of the year. The site expects sign ups to peak at around 2pm and predicts sign ups to be up 48% on the daily rate in 2016.
