Men and women are being urged to check themselves for any abnormalities in their breasts.
The call comes from Breast Cancer Ireland following the death of Girls Aloud star Sarah Harding yesterday.
She died at the age of 39 following a battle with advanced breast cancer.
37 men have been diagnosed with breast cancer this year, according to Breast Cancer Ireland CEO Aisling Hurley
Speaking to Beat News, she says any abnormalities should be checked by a doctor:
"The most important thing to take away from this is that women and men need to be breast aware."
"We have a free app that can be downloaded called Breast Aware and it shows you the eight signs and symptoms to look out for."