JNLR figures published today confirm that radio remains THE choice for the Irish public when it comes to audio listening. 3.1 million People tune in each day!
Despite the fact that listeners have more options than ever before, radio continues to dominate with 82% choosing radio daily.
On average, people spend over 4 hours with radio every day. When it comes to any audio listening in Ireland, live radio rules with 87.6%. This compares to 8% of owned music and 3.2% to Spotify.
Beat 102-103 is playing its part in connecting with ears all over the South East. The regional station has seen increases across the board in the latest JNLR figures:
• Daily Reach has increased from 94,000 to 99,000 since last year.
• Weekly Reach has increased by 11% year-on-year with Beat now reaching 161,000 people in the South East every week.
• Beat’s Average Quarter Hour listening during primetime has increased by 10% in twelve months.
• Three out of every four people in the South East aged between 15 and 34 listen to Beat every week.
• Beat has seen an increase for all daytime shows over the past year, with Andy Mac’s Beat Drive increasing its audience by 21% to a record high of 52,000 daily listeners.
Beat’s Head of Station Sound Niall Power says “while other stations have been rebranding and changing formats, Beat has been 100% consistent in our product – a perfectly targeted music policy, relatable presenters and a strong digital and street presence.
We’re in the middle of our busiest summer ever. Already this week, we’ve brought thousands of children to our Fairytale Festival in Shankill Castle and we’ve thrown an exclusive party for listeners with the UK’s No.1 band The Vamps. In the next fortnight, we have our Beat in the Street in Gorey and Sandstorm with Fanta in Tramore.
Beat is more than something you just listen to – but clearly, more people are choosing to listen and for longer periods which we’re delighted with!”
Take a look at today's #JNLR results #ChooseRadio #WeLoveRadio pic.twitter.com/WdTejrNAbV
— IBIreland (@IBIreland) July 27, 2017
The joint national listenership research conducted by Ipsos MRBI covers the 12 month period July 2016 to June 2017 and involves nearly 17,000 respondents annually; making it one of the most extensive research pieces in the country.
Chairperson of #Choose Radio, a group which represents all of the Irish radio industry’s sales houses, Gabrielle Cummins says “this robust piece of research provides advertisers with substantial data to clearly analyse audience listening habits so they can help formulate an effective advertising plan”.
She also points out that “all radio stations in Ireland have invested significantly in their digital output because it’s crucial that we continuously adapt and evolve to exceed our audience’s ever changing expectations”. Collectively, all radio stations in Ireland now have over three million listening on air and over 8 million social media followers. With such a large, engaged audience across multi platforms, the #ChooseRadio group is focused on championing the many merits of the medium which the group describes as the original social media.
Today’s JNLR results complement a recent poll commissioned by the #ChooseRadio group from Spark Research Company which has revealed that almost 60% think radio is a trustworthy source*. Gabrielle Cummins says “the reality is that radio connects with more people than any other medium in Ireland so if you have a message you want to get across to your target in an effective way then then the obvious option is to #ChooseRadio!”
*Spark Omniboost poll, summer 2017
