Over 3,000,000 people listen to Irish radio stations every day.
The power of radio advertising is being highlighted on World Radio Day.
Sales of a new Flahavans product soared by almost 270 per cent following a radio ad campaign last year.
Beat Boss, and Chairperson of Choose Radio, Gabrielle Cummins says it shows the impact radio can have:
We're Ga Ga for radio this #WorldRadioDay! And to celebrate, our presenters paid an ever-so-slightly tongue in cheek homage to the one & only Freddie Mercury! pic.twitter.com/I0ijXsUwSa
— Beat 102 103 (@beat102103) February 13, 2019
World Radio Day is here! And to celebrate, we're asking you to pop into The Broadcast Centre and check out our history-rich vintage radio display! #WorldRadioDay pic.twitter.com/2eJKu91qNx
— Beat 102 103 (@beat102103) February 13, 2019
