High street retailer Penneys is gearing up for an all-new website that is slated for release this July.
In a major step for the discount fashion and homeware brand, customers will soon be able to check in-store stock while browsing online.
The website will also feature improved imagery and product details in a global move by the brand to increase its digital presence.
In what will come as bad news for many fans of the brand, online shopping is not yet on the radar for Primark or Penneys here in Ireland.
According to Primark chief executive Paul Marchant, the company still wants to retain an element of surprise which he says only in-person shopping can bring.
However, a potential click and collect style service could potentially be rolled out in the near future. Speaking to the Irish Mirror, a Penneys spokesperson said: "We know lots of customers would love to shop with us by Click & Collect. We don’t rule out offering this service as a possible option in the future, however, the next digital step for us is to improve our customers’ experience with Primark by better connecting the journey from browsing online to shopping in-store."
