Irish people check their phones nearly 60 times a day, according to a new survey.
Almost a third of people look at their phones more than 50 times a day with the average amount being 58 times.
According to Deloitte, 87% of people check their phones within the first hour of waking up with a third checking in the first 5 minutes.
Daryl Hanberry, Partner and Head of Technology, Media and Telecommunications at Deloitte, said: “While smartphone penetration appears to have plateaued across Europe, our reliance on these devices has not faltered, with almost a third of us now checking our phones more than 50 times a day, and usage rates even higher among younger consumers. As mobiles begin to replace laptops as the preferred device for making online purchases – not just browsing – and especially as remote engagement becomes even more important, businesses must prioritise their mobile offerings or risk being left behind.”
While a total of 91% reported owning a smartphone, these devices are used daily by 93% of all respondents. Daily usage of laptops has increased from 69% to 76% year-on-year, while daily usage of desktop computers is down from 66% to 59%, reflecting the work-from-home mandate that was introduced in March of this year.
