Radical have combined technology and innovation to raise awareness of the homelessness crisis in Dublin. As part of this year’s Focus Ireland’s Shine a Light campaign, the team put their technical know-how to work to create Ireland’s first Interactive Contactless Donation Station.
Inspired by the latest statistics, which reveal that 6,611* people have nowhere to call home in Ireland, the team decided to take action. Using innovative technology and new digital screen formats, an activation by Radical – which is a Core Media company – starkly showcases the reality faced by families who are homeless in Ireland, for passers-by around Grand Canal Quay.
The Radical Team
Placing an interactive digital screen in the window of Core Media’s HQ in Sir John Rogerson’s Quay, the team have created a scene of a family who have become newly homeless. Featuring a mother and son, the duo appeal to people for help as they pass by the screen. And helping the duo - and families who are homeless around Dublin - could not be easier. The interactive screen allows people to donate with one tap of their debit card on the Contactless point in real-time. Straight afterwards, the screen’s interactive technology informs people where their contribution will be made – and just how much they’ve helped.
Cian Corbett, Business Director with Radical, explains the motivation behind the project: “I moved to Dublin six years ago and I’ve lived and worked in the inner city ever since. I was always very aware of the homeless problem in Dublin, but I am truly shocked at how it’s been escalating in recent years.”
Salvo Vaccarino, Technical Director with Radical, adds: “Personally, I feel that technology will play a bigger and bigger role in social issues affecting humanity and this campaign is the perfect example of that. The Contactless Donation Station educates us with statistics of homelessness but also shows us the personalities behind the statistics. And if the viewer is moved enough to want to help, we’ve made that as easy as possible too.”
Along with the interactive Contactless donation station which will see all money raised donated directly to Focus Ireland, teams across
Core Media took part in the recent Business Leaders Sleep Out initiative. Core Media’s CEO, Alan Cox, and CDO, Justin Cullen, both joined national business leaders sleeping out in Christ Church on Friday October 21st. While a team within Core also raised funds through a sponsored sleep-in at the Core Media offices on the night.
To date, the team have raised over €14,500 for Focus Ireland and have their sights set on raising much more.
*source: Focus Ireland, 2016.
For more information, contact [email protected] or on 087 7769771
