The price of a pint of a number of different beers and ciders is set to increase at the beginning of next month.
In a letter sent to pubs today, Heineken Ireland confirmed a price increase on all of its draught products will be introduced next month, in the run-up to Christmas.
It will affect a number of different drinks in Irish pubs, sending the prices of pints upwards in the process.
It will see the likes of a pint of They include Heineken, Birra Moretti, Orchard Thieves, Coors, Fosters, Beamish and Murphys increase by as much as 50 cent.
Heineken Ireland says the increase will enable them to more closely reflect the cost of producing and supplying their products.
Responding to the news, Willie Ahern, who owns the Palace Bar, says the level of the price rise was unexpected.
"The level of this increase has caught us all on the hop.
"It's the second increase this year, they did it in February as well.
"I haven't done the maths but what I'm hearing, to hold your margin, you're talking close to 50c per pint."
In the letter, seen by Virgin Media News, it read:
Dear Customer,
Businesses in Ireland today continues to face exceptional inflationary challenges and our industry is no different.
Like you, Heineken Ireland is equally faced with unprecedented cost increases across the entire supply chain.
We have been working hard to minimise the impacts of these increases but unfortunately have not been able to mitigate all of them.
For this reason, I am writing to you today to inform you of a price increase on all our draught products which will enable us to more closely reflect the cost of producing and supplying our products.
This price increase will come into effect on the 1st of December 2022.
Deliveries made on or after this date will be charged at the new price.
Keg prices for Heineken and Coors lager will increase, equivalent to 17 cents per pint' and at a pro-rate rate for all other draught brands and keg sizes.
The increase is essential for us to offset, in part, the severe cost input pressure and ensure that Heineken Ireland remains as active as ever in supporting you through our brand activities.
