3 out of 4 people aged between 15 and 34 tune into Beat each week in the South East.
That’s according to the latest Joint National Listenership Research. Ireland’s first regional radio station has retained its position as the Number One radio station in the South East. Beat, which broadcasts to Waterford, Wexford, Carlow, Kilkenny and South Tipperary, has more listeners tuning in each day than any other national or local station broadcasting in the region.
Beat 102-103 now has 94,000 adult listeners tuning in daily, ahead of Radio 1 (88,000), 2FM (41,000) and Today FM (51,000) in the South East.
The station has also consolidated its position at No.1 in the South East in the crucial 20-44 year-old demographic, with 63,000 listening each day. That’s more than Today FM (35,000) and 2FM (27,000) combined!
The latest audience figures also show record highs for a number of programmes on Beat, including Andy Mac’s Big Saturday with 54,000 South East listeners (an increase of 14,000 year on year); The Tweet Chart with Niall Power (up 6,000); Saturday Sportsbeat (up 14,000); The Sunday Grill (up 8,000); and The Sunday Spin (up 12,000).
Beat Boss Gabrielle Cummins says “it’s an increasingly competitive market with so much choice now for audio listening, we’re thrilled that Beat is still so front of mind particularly among our all-important target demographic.”
Head of Station Sound Niall Power is responsible for overseeing weekend programming on Beat and says “we’ve put a lot of time and thought into providing the perfect soundtrack for our listeners at weekends. From chat and banter and sport to the perfect mix of your music now, I’m over the moon to see record audiences for so many of our weekend shows. Beat’s Big Weekend is now bigger than ever before!”
These latest results cover the period July 2015 to June 2016
Source: JNLR IPSOS MRBI South East 2016-2
