Alexa will soon be able to read you stories in a loved one's voice - even if they're dead.
Amazon says it wants to "make memories last" and is developing a system to let its assistant mimic any voice after hearing less than a minute of audio.
But the latest development has garnered scrutiny for potential benefits and abuses.
At a conference in Las Vegas on Wednesday, a video segment portrayed a child who asked, "Alexa, can grandma finish reading me the Wizard of Oz?"
A moment later, Alexa affirmed the command and changed her voice.
The goal is to help people with speech impairments or other problems, but some worry it could also be used to propagate political deepfakes.
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