8 out of 10 men under 35 are opting for a tidy up 'downstairs'.
But will this trend take off in the south east?
David Beckham and other smooth celebrities are influencing young men to remove their intimate body hair with the latest 'manscaping' trend.
Women have been doing it for ages with everyone knowing what a brazilian refers to but now our fellas are going for the full 'boyzilian'.
Manscaping is becoming more and more popular with only 16 percent of men surveyed likely to be completely natural down there.
More than a third chose just a basic trim but one in seven are taking male grooming to the max with the full boyzilian.
The survey was carreid out by Lovehoney and revealed that most men think it looks nicer after a bit of maintainence.
But what do the ladies think of all this effort?
Just 14 percent of women surveyed said they thought pubic grooming signified sexual prowess.
