An ad for glass cleaner has had people in an emotional state since its debut last week.
Windex released the ad as part of its "Give Life a Sparkle" campaign and it shows the journey between father and daughter as she grows up.
As of Thursday, the ad has been viewed more than 5 million times on Facebook.
The powerful storyline in the video is enhanced by an equally emotional song performed by thirteen-year-old Grace VanderWaal who won America's Got Talent.
You might need to have the tissues handy.
Parents and non-parents alike have commented on the video to say it brought them to tears.
This video by Windex is guaranteed to move you to tears (happy ones!) https://t.co/RLcSLgyUqa (I started crying at 2:18, bawling at 2:45) pic.twitter.com/z9O0xPiQvp
— Elena Rossini 🌈 (@_elena) August 24, 2017
"What did you do today Niamh?"
"Me? Oh, I blinked back tears at my desk in work because of an advert about window cleaner." https://t.co/R21TTdzNRj— Niamh Kavanagh (@NiamhTalking90) August 24, 2017
UGLY HYSTERICAL CRYING TO THIS WINDEX COMMERCIAL https://t.co/oMWYQnUVhL
— LatinaTings (@Kimmy_Quiroz) August 14, 2017