Searches for men's lingerie on eBay have increased by 60 per cent in the past month, compared to January last year.
This is largely to do with Rihanna's SavageXFenty men's Lingerie collection that launched just in time for Valentine's Day. The lingerie campaign was inspired by the Euphoria series.
The new collection features Mesh crop tops, Harnesses and satin boxers.
The size-inclusive collection goes from XS to 3XL and is selling out fast online.
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Although this is not the first men's lingerie collection, it has brought wider attention to something that would have been the reserve for indie fashion labels.
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