November 11th is "Singles' Day", an unofficial holiday to celebrate people who are not in romantic relationships.
"Singles' Day" originally comes from a Chinese holiday known as "Bachelor's Day", an unofficial counter holiday to "Valentine's Day". The date 11/11, was chosen because the numeral 1 resembles a bare stick. The four 1's are also said to abstractly refer to a group of single people.
Since 2009, the day has been widely celebrated commercially and is now the largest physical retail and online shopping day in the world. Asian retailer Alibaba usually hosts a festival on the night before the event, featuring performances from celebrities such as Taylor Swift and Nicole Kidman.
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While the holiday is less popular in Europe than in Asia, retailers in the UK and Ireland are slowly becoming aware of the day,
The following outlets are offering discounts online for Singles Day:
ASOS is running a Singles’ Day sale with an additional 20% off sale items with the code SELFLOVE
Lidl has offers on certain items in celebration of the holiday
Adidas is offering reduction of up to 45% on selected items for the occasion
Customers can enjoy 20% off for Singles Day
Jysk is celebrating the event by adding an extra 11% off all marked prices.
Other outlets not celebrating Singles Day are still offering seasonal discounts, with Black Friday deals already available in some stores.
