Cadbury Easter eggs have reduced in size by almost 10 per cent in the last three years.
The research found that consumers get around 25 grams less chocolate per box.
Make your Cadbury Easter Egg gift eggstra special with a personalised ribbon wrap exclusively at selected @dunnesstores
Visit Dunnes Stores in Charlestown, Dublin this Thursday 7 April and Friday 8 April to create yours. #CadburyEasterEgg #Easter pic.twitter.com/qXOWAuKujQ— Cadbury Ireland (@CadburyIreland) April 4, 2022
Global supplies issues, the pandemic and the war in Ukraine have contributed to price hikes in Cocoa and sugar.
Consumer Journalist Siobhan Maguire explains how confectionery retailers are slowly reducing the size of products:
"Where there's a lot of packaging used in a product it's easier for retailers sometimes to downsize the product itself than make the packaging look any less smaller."
"And what that means is that the Easter egg that you would have bought two years ago is 10 per cent smaller than the Easter egg you will get this year from the very same chocolate manufacturer."
It's not the first time Cadbury has made the headlines in the run to Easter.
Earlier this month, WhatsApp users were warned not to interact with a scam doing the rounds in relation to the company.
Messages are being forwarded to people and group chats on the messaging service, as well as on Facebook, promising free Cadbury Easter Eggs.
The link says people can win up to 5,000 free gifts and a massive Cadbury hamper.
The confectionery giant has urged people to avoid the scam in a statement on Twitter.
We’re aware of circulating posts on social media claiming to offer a free Easter Chocolate basket.
We can confirm this has not been generated by us & we urge consumers not to interact with it or share any data.
We’re working with relevant organisations to ensure this is resolved.— Cadbury Ireland (@CadburyIreland) March 31, 2022
