JOB SPEC

SOCIAL MEDIA EXECUTIVE

Green Acre Marketing provides marketing and PR services specifically to the Food and Agribusiness sectors. Based in Ireland, with clients internationally, the team at Green Acre Marketing have a unique knowledge of agriculture and marketing. We are currently looking for a dynamic Social Media Executive to work as part of a Green Acre Marketing’s growing digital team.

Reporting to the Digital Marketing Manager, this permanent role includes the execution of social media strategies. The ideal candidate must have good knowledge of digital marketing, excellent content creation skills and be creatively minded.

Key requirements

• Passion for social media marketing is essential and candidates must be willing to keep up to date with the latest insights and trends by proactively researching and implementing the latest best practices.
• Knowledge and experience or the desire to achieve this across all social media channels. (Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn.)

• Create compelling content across all social media channels including copy, graphic and videos; tailoring content to specific channels as and when appropriate.
• Build and manage a rich content calendar for clients that attracts a qualified audience.
• Create and support the implementation of social media monthly calendars and comfortable using social media scheduling software.
• Create, and manage paid social media campaigns as per marketing campaign plan.
• Create recommendations to improve campaigns continuously.
• Monitor social media channels and google ad campaigns, optimising activity to meet campaign objectives.
• Track, measure and analyse campaign results to include detailed reports.
• Knowledge of Photoshop and video editing are advantageous, but not necessary.
• Possess excellent communication skills to work with external resources as well as internal staff.
• Excellent computer literacy.
• Work with team and clients to define KPI’s, create reports, analyse campaign performance.
• Guiding and supporting clients and work with them to build on current marketing initiatives and translate it to a digital initiative.
• Excellent attention to detail.

Some degree of experience or knowledge of the agricultural sector is a distinct advantage while some experience in social media marketing is a requirement. The person will need to be comfortable in a fast-paced, multi-tasking type environment and needs to be a good team player displaying lots of initiative.

Green Acre Marketing prides itself on being a flexible workplace, where a hard-working, results driven attitude is a key criteria. We need someone who will champion the brand of the company to reflect its core values, bringing forward new ideas through research and knowledge transfer. Working at Green Acre Marketing provides huge scope to learn and grow and provides it’s people with the opportunity to hone in on their strengths.

To apply for the position as Social Media Executive with Green Acre Marketing, please forward your application to [email protected]