The founder of Playboy magazine - Hugh Hefner - has died in Los Angeles.
He was 91.
The company says he passed away from natural causes at his home, the Playboy Mansion, surrounded by loved ones.
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Jenny McCarthy, Paris Hilton and more Playboy models react to Hugh Hefner's death: https://t.co/fqQYzXCg8l pic.twitter.com/FgMkjAHROg
— E! News (@enews) September 28, 2017