The latest JNLR listenership figures show that Irish radio stations continue to be the number one choice for Irish audiences with a combined strength of 85.5% share of the audio market in Ireland. This compares with 8.1% own music, 4.9% Spotify and 1.6% podcasts.
Meanwhile, Beat 102-103 continues to dominate radio listening across the five counties of the South East.
These record-breaking figures provided by the latest JNLR Ipsos MRBI survey reveal that more of you listen to Beat each week than any other national or local station in the region.
149,000 adults now tune in to Beat weekly. The regional station has also seen record audiences at weekends in the latest audience figures:
- Old Skool Sunday with Pete Windle now reaches a record 52,000 people every Sunday.
- The Sunday Grill with Orla Rapple has reached a new high of 29,000 listeners each weekend
- The Big Saturday has witnessed a 49% year-on-year growth in listenership.
- Meanwhile, The Tweet Chart on Saturday mornings has increased its audience by 45% since January 2018.
- Beat Breakfast has built on its strong audience with 43,000 people listening in each morning.
Responding to the figures, CEO & Programme Director of Beat 102-103, Gabrielle Cummins, said that it’s an exciting time for Beat: “We’ve just rolled out a brand-new line up that is being well received by our loyal audience. We regularly shout about our talented weekday presenting team, but it’s worth highlighting that I’m also proud of the performances from the weekenders with these latest JNLR results.”
Radio is 24-7, 365 days a year. We invest heavily in our weekday output, but it’s equally as important that our weekend shows work hard to match the standard set Monday to Friday, so for the likes of The Big Saturday, Old School Sunday and The Sunday Grill to be producing such record-breaking audience numbers is huge.”
She continued: “We’re immensely passionate about the content we provide and we’re confident the recent changes will only serve to grow our audience numbers over the next 12 months. Finally, I’d like to thank our 149,000 listeners for choosing Beat consistently, on a weekly basis.”
JNLR FEBRUARY 2019 – THE FACTS
- 83% of people in Ireland listened to the radio yesterday.
- On average, they spend in excess of four hours with radio every day.
- When it comes to any audio listening in Ireland, live radio rules with 85.5%. This compares to 8% of owned music, 1.6% to podcasts and 4.9% to Spotify.
- Radio also dominates when compared with other media – 52% of all adults in Ireland used Social Media yesterday and just 31% read a national newspaper last week.
- 377,000 people in Ireland listened to radio via a radio station app and 102,000 listened via the Irish Radioplayer in the last seven days.
- Irish radio’s strong on-air performance is complemented across its digital platforms with over 10.5 million social connections.
Source: JNLR/Ipsos MRBI/2018-4