A new feature is being tested on Instagram that will allow users to shop directly inside the app.
Since September, users have been able to view products that feature inside posts and videos, and more than 130 million users used this feature to explore products in the month of February.
In the beta, when users tap the ‘View the Product’ button, they will also see a ‘Checkout on Instagram’ option which will allow them to purchase items directly from the app.
The feature will roll out over the next few weeks to users in the US, with items from only a few of the most popular brands available for purchase.
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