Digital undertaking is the act of erasing and tidying up your public data after you die.
It’s a relatively new idea, but one that’s already taking off in South Korea, according to the Korean Employment Information Service.
Think of it as a ghoulish version of the European Union’s right to be forgotten legislation.
For most digital undertakers, the tricky task is to contact the social media companies, search engines or even media companies who publish personal information, and request for it to be deleted when their client dies
Santa Cruise, a company based in Seoul, was one of the first in South Korea to take on the task of digital undertaking.
Founded in 2008, it was originally an agency for entertainment figures but now specialises in removing personal data from the internet for clients both dead and alive.