American Facebook users have been noticing a strange new notification in their News Feeds, letting them know about the platform’s increasingly comprehensive facial recognition features.
Users with further questions are directed to a privacy page with more information and more detailed instructions for opting out of the system.
Facebook has used some form of facial recognition for years, particularly to suggest friends’ names when tagging photos.
Company representatives say the latest notification refers to a feature that was announced in December, which searches for your face in photos you’re not tagged in.
The feature has been slowly rolling out since December, and the opt-out page appears to have rolled out at the same time.
The feature won’t roll out to Facebook users here in the EU though because of stricter regulations on the collection of facial data in our region.
