Facebook this week announced a new suite of augmented reality tools for Messenger.
Called “world effects,” the feature allows users drop real-time 3D objects into photos or videos within the camera frame.
The technology builds on Facebook’s existing AR features, like the ability to add filters and masks to your face in a selfie, and it’s designed to make Messenger more interactive by leveraging the increasingly sophisticated computer vision capabilities of smartphones.
The first set of world effects include a floating heart, an arrow, and a 3D robot and unicorn, as well as word bubbles with predetermined messages like “love,” “heart,” and “miss you.”
Of course, the likes of these AR tools are old hat to Snapchat & Instagram story users but it’s interesting to see Facebook follow suit so late in the game
