About Beat
VISION STATEMENT
Leaders in evolving media delivering brilliance & fun.
MISSION STATEMENT
The “go-to” multi-platform radio station for entertaining & informing young adults in the South East which is irresistible to advertisers.
We will continue to grow our audience through fostering talented team members to consistently create quality content which is fun, relevant & engaging.
We will continue to increase our revenue by inspiring our ambitious sales team to deliver on promises & exceed customer expectations.
We always work confidently as a team in a dynamic environment, taking pride in and celebrating our achievements.
Beat 102 103 is Ireland's first regional radio station, broadcasting from state of the art purpose-built studios on the outskirts of Waterford city. It is the only station licensed to target 15-34-year-olds in the South East of Ireland incorporating counties Wexford; Waterford; Carlow; Kilkenny and South Tipperary.
Soon after its launch on July 1st 2003, it established itself as market leader among young adults across the region. Beat also consistently outperforms its national rivals Todayfm and 2fm in both the All Adult and Under 35 market in the South East.
The station is music driven with a broad mix of new and recent music which our target audience has told us they want to hear. Added to that, we offer news and talk programming relevant to young adults.
An award-winning company that prides itself on doing things 'a little differently'; this strategy has helped to raise our profile regionally and nationally. Over the last decade, the Beat team has won numerous awards including a Meteor award for Best regional DJ, PPI Best promotion award for its controversial social experiment 2 Strangers and a Wedding, a South East Marketing Award, Best Sales team in Ireland award and numerous best newcomer awards for its talented, up and coming young staff. Each year the station is consistently shortlisted for its programming achievements at the national IMRO Radio Awards and for its sales and marketing successes at the national Love Radio advertising awards.
Beat 102 103 is the most powerful and effective advertising medium in the region as it delivers the largest audience of any radio station in the South East.